World Breastfeeding Week - Demand more from your nursing bra.

It's World Breastfeeding Week (1-7 August), and I realised I have never really discussed my own experiences of breastfeeding on this blog. Mostly that was purposeful, as it is such an emotive topic, I didn't feel 100% comfortable sharing my own experiences as my decision to combi-feed can sometimes be met with negativity online. However, I did manage to breastfeed Zoe for 12 months and I am incredibly proud of that fact.

One thing I absolutely hated about breastfeeding was frumpy nursing bras. I searched high and low for a decent nursing bra, which not only fitted my ample milk filled boobs, but also looked nice. I mean it is hard enough to maintain your sense of self in new motherhood. I struggled to find high street retailers who stocked my size in store, and I was a bit daunted by shopping online, in case they didn't fit. So I ended up venturing to M&S, where it took me so long to find the measly two styles they had in store, which were hidden on the bottom row under the post-surgery bras - nothing saying 'normalize breastfeeding' like crawling on your hands and knees in marks and spencer to find a nursing bra.

The two I bought were beige and navy with twee polka dots and a bow on the front. They didn't really fit well, but they had the little clippies and I made do. They provided no support, and I felt frumpy in them, but I didn't realise there was any other choice out there.

So, I wanted to take this opportunity to share a shop which specialises in edgy, modern design which is functional but also a little bit (dare I say) sexy! I certainly wish I knew of them back when I was feeding.

The Lucky Muthah Nursing Bra design is a nursing bra like no other! After having her daughter in 2015 Carly Foster became disheartened with the lack of edgy and modern nursing bras available. She craved to have a nursing bra that was functional, a bit sexy, not beige, and basically something she didn't mind people getting an eye-full of when her darling daughter pulled at her top to demand more 'Boo Boos!' in the middle of the coffee shop. (we've all been there right?)

On-trend prints, modern cage-detailing, natural shaping and lift (yes, even for those with larger busts). What also makes their Nursing Bra unique is the 'Y' strap detail. This not only aids support (which we all know our milk-filled boobs need as much of as possible), but is also a fashion detail that can be incorporated with your outfits and can turn any outfit from 'Frumpy Mum' to 'Lucky Muthah'!

To celebrate both World Breastfeeding Week and one year of selling their amazing bras, Lucky Muthas will be having a month long sale (25% off!) on ALL nursing bras, and bringing back a few Limited Edition favourites that had previously sold out.

There is also an Instagram competition to win your own Lucky Mutha Nursing Bra by sharing your own Breastfeeding story/brelfie/experience using the #DemandMoreFromYourNursingBra hashtag.

The aim of the campaign is to get Mamas talking about breastfeeding. The good and the bad. Our lows and our highs. Let’s be real! Let’s talk about how itchy breast pads are, and how scary it can be when you first breastfeed in public. How you’ve been wearing the same grey ‘sleep bra’ for months because it’s impossible to find a decent fitting nursing bra on the high-street! To discuss how impractical and dated high-street nursing bras can be. To empower breastfeeding mothers to share a brelfie (breastfeeding selfie) and talk about how we want to demand more from our usual boring nursing bra. Being a new Mama and hardly having time for a shower is tough enough, without feeling like your tender, leaky bosom aren’t being supported enough. Let’s share how proud and Lucky we are to be able to breastfeed and empower other Mamas to do the same!

To take part in the campaign, or to just help spread the word and help get the conversation surrounding nursing bras flowing, you just need to post your picture on instagram and use the tag #demandmorefromyournursingbra.

So please get involved and start demanding more from your nursing bra.

(This is not a sponsored post, I am just really quite passionate about this and wanted to share this great shop/campaign)